Privacy Policy

This Privacy Policy applies to all personal data collected and processed by 7d777 in connection with your use of the 7d777 online gaming platform, accessible at 7d777.im, and any associated mobile applications or services. By registering an account on 7d777, making a deposit, or otherwise using the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. This policy should be read alongside our Terms & Conditions and Responsible Gaming policy.

1. Who We Are

7d777 is an internationally licensed online gaming platform operating at 7d777.im. For the purposes of this Privacy Policy, 7d777 ("we", "us", "our", "the Company") acts as the data controller in respect of the personal data you provide when registering and using the platform.

As data controller, 7d777 is responsible for determining the purposes for which and the means by which your personal data is processed. All data processing activities carried out by 7d777 are governed by this Privacy Policy and applicable data protection laws.

If you have any questions about how 7d777 handles your personal data, or if you wish to exercise any of your data rights described in this Policy, you can contact the 7d777 privacy team at any time. Contact details are provided in Section 13 of this Policy.

2. Data We Collect

7d777 collects several categories of personal data in the course of providing its services. The specific data collected depends on how you interact with the platform. The main categories are:

2.1 Identity & Contact Data

2.2 Financial Data

2.3 Gaming & Behavioural Data

We collect data about your activity on the 7d777 platform, including games played (Teen Patti, Andar Bahar, slots, cricket betting markets), bet amounts, game outcomes, session duration, and login frequency. This data is used to personalise your experience, detect problem gambling patterns, and meet regulatory obligations.

2.4 Technical & Device Data

We automatically collect certain technical data when you access 7d777, including your IP address, device type, operating system, browser type and version, screen resolution, and unique device identifiers. This data is used for security purposes, fraud prevention, and to optimise platform performance across the devices most commonly used by Pakistani players.

2.5 Communications Data

If you contact 7d777 customer support via live chat or email, we retain records of those communications, including the content of messages, timestamps, and the resolution of any issues raised. These records are maintained for quality assurance and regulatory compliance purposes.

3. How We Collect Your Data

7d777 collects personal data through the following channels:

• Direct submission: Data you provide when completing the registration form, submitting KYC documents, making a deposit, or contacting customer support.
• Automated collection: Technical and behavioural data collected automatically as you navigate the platform, via cookies, server logs, and similar tracking technologies.
• Third-party sources: Identity verification and fraud prevention data received from KYC service providers, payment processors (such as JazzCash, EasyPaisa, HBL, and UBL), and regulatory databases where permitted by law.
• Device permissions: Where you access 7d777 via a mobile application, certain device-level permissions may be requested (such as camera access for document scanning during KYC). These permissions are always optional and can be revoked at any time through your device settings.

4. Why We Use Your Data

7d777 processes your personal data for the following purposes:

5. Legal Basis for Processing

7d777 relies on the following legal bases for processing your personal data:

• Contractual necessity: Processing required to perform the contract between you and 7d777 — including account creation, payment processing, and providing access to games.
• Legal obligation: Processing required to comply with applicable laws and the conditions of our international gaming licence — including KYC verification, AML record-keeping, and regulatory reporting.
• Legitimate interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and improving our services, where such interests are not overridden by your rights.
• Consent: Processing for marketing communications, where you have explicitly opted in. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

6. Sharing Your Data

7d777 does not sell your personal data to third parties for their own marketing purposes. However, we do share data with carefully selected third parties where necessary to operate the platform and fulfil our legal obligations:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, Visa, and Mastercard receive the minimum data necessary to process your PKR transactions securely.
• KYC and identity verification providers: Third-party services used to verify your identity documents and confirm your eligibility to play on 7d777.
• Fraud prevention and AML services: Specialist providers who assist 7d777 in detecting suspicious activity and meeting its anti-money laundering obligations under the applicable gaming licence.
• Game content providers: Game suppliers whose titles are hosted on the 7d777 platform may receive anonymised or pseudonymised gameplay data for the purposes of game performance monitoring and RNG certification.
• Regulatory authorities: 7d777 may be required to disclose player data to regulatory bodies, law enforcement agencies, or government authorities pursuant to a lawful request or as required by the conditions of our gaming licence. We will always seek to notify you of such disclosures where legally permitted to do so.
• Professional advisors: Legal, accounting, and auditing firms engaged by 7d777 on a confidential basis where access to your data is necessary for the professional service being provided.

All third parties with whom 7d777 shares personal data are bound by contractual data protection obligations and are permitted to use your data only for the specific purposes for which it was shared.

7. Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit the 7d777 platform. They allow the platform to recognise your device, remember your preferences, maintain your login session, and collect analytical data about how the platform is used.

7.2 Types of Cookies We Use

7.3 Managing Cookies

You can manage or disable non-essential cookies at any time through the cookie preference centre accessible on the 7d777 platform, or through your browser's cookie settings. Please note that disabling essential cookies will impair the functionality of the platform and may prevent you from logging in or completing transactions.

8. Data Retention

7d777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following general retention periods apply:

• Account data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements.
• Transaction records: PKR deposit and withdrawal records are retained for a minimum of five (5) years from the date of the transaction.
• KYC documents: Identity and address verification documents are retained for a minimum of five (5) years after the end of the business relationship, in line with applicable financial crime regulations.
• Support communications: Customer support interaction records are retained for up to three (3) years from the date of the last communication.
• Marketing data: Data used for marketing purposes is retained until you withdraw your consent or opt out of marketing communications, after which it is suppressed from marketing systems within thirty (30) days.
• Technical/log data: Server logs and device data are typically retained for up to twelve (12) months, unless required for a longer period in connection with a security investigation.

When personal data is no longer required, 7d777 ensures it is securely deleted or anonymised so that it can no longer be associated with any individual player.

9. Your Rights

As a 7d777 player, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact the 7d777 privacy team using the details in Section 13. We aim to respond to all data rights requests within thirty (30) calendar days.

10. Data Security

7d777 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:

• Encryption of data in transit using industry-standard TLS protocols across all platform interfaces.
• Encryption of sensitive data at rest, including payment credentials and identity documents.
• Role-based access controls ensuring that staff can only access player data where it is necessary for their specific job function.
• Regular penetration testing and security audits conducted by independent third-party specialists.
• Multi-factor authentication requirements for platform administrator access.
• Continuous monitoring for suspicious activity and automated alerting for potential data security incidents.

While 7d777 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You also have a role to play in keeping your account secure — please refer to the account security guidance in our Terms & Conditions.

10.1 Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7d777 will notify affected players without undue delay and will cooperate fully with the relevant regulatory authority in accordance with applicable data protection obligations.

11. Children & Minors

The 7d777 platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. If you are a parent or guardian and believe that a minor in your care has provided personal data to 7d777 without your knowledge, please contact us immediately at the details provided in Section 13 and we will take prompt steps to delete the data and close the account.

7d777 employs age verification procedures at registration and during KYC review specifically to prevent underage access. We strongly recommend that adults with minors in their household use appropriate parental control software to restrict access to online gaming platforms.

12. Changes to This Policy

7d777 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or the services we offer. When changes are material, we will notify registered players via email or a prominent notice on the platform prior to the changes taking effect. The effective date at the top of this Policy will always reflect when it was last reviewed.

Your continued use of the 7d777 platform after any updated Privacy Policy has been published constitutes your acceptance of the revised terms. If you do not agree with changes to this Policy, you should cease using the platform and contact support to request account closure.

13. Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 7d777 has handled your personal data, please contact us through one of the following channels:

• Live Chat: Available 24/7 directly on the 7d777 platform — the fastest way to reach our team.
• Email: [email protected] — please allow up to 48 hours for a response to privacy-related queries.

When submitting a data rights request by email, please include your registered account username and a clear description of your request. For Subject Access Requests, we may need to verify your identity before releasing any data.

If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the relevant regulatory authority under whose jurisdiction 7d777's gaming licence is held. Details of the applicable supervisory authority are available upon request from our support team.